Creative Strategy Masterclass

"Creative is one of the biggest drivers of growth, yet it's still one of the most overlooked. Join us at the Nairobi Growth Lab as we explore how leading growth teams use creative strategy to improve performance across paid media, websites, and mobile apps. We'll unpack what makes people stop scrolling, the psychology behind high-performing creative, and how a structured approach to creative testing can uncover insights that drive better marketing performance and smarter business decisions. Expect real-world examples, practical frameworks, and honest conversations about what actually works when it comes to scaling growth through creative"